Enrollment at Shepherd University has dropped 5.4 percent from fall 2015 to fall 2016 for degree-seeking students, according to the vice president of management annual report.
According to the board of governor’s report from Nov. 16, 2016, freshman enrollment is down by 151 from fall 2015 to fall 2016, and new transfer enrollment is down by eight people from fall 2015 to fall 2016.
In an article published by The Picket on Oct. 23, 2106 Samantha Gray said that there has been a trend in declining enrollment for Shepherd which dropped by 12 percent from 2011 to 2015.
“The Admissions, Financial Aid, and Registrar offices within the division of Enrollment Management are collaborating on a number of new enrollment initiatives,” said Bill Sommers, vice president of enrollment management in his annual report about moving forward.
According to the report, these offices have plans to work with Shepherd’s communications department to run social media marketing campaigns that will target 38 different locations of potential Shepherd students before admissions counselors visits high schools, college fairs, and open house events. Work with Shepherd’s history department on a student recruitment event tied in with Shepherdstown’s Civil War christmas event in December and the office of financial aid has implemented the new federal guidelines for the FAFSA filing timeline so that students can start receiving financial aid for 2017-2018 in December 2016.